HornyManatee.biz

During the airing of the usual "New College Mascots" sketch, a character called the "FSU Webcam Manatee" was featured. Conan, in an ad-libbed statement, mentioned a then fictitious "HornyManatee.com". The next night, Conan told viewers that the standards department for Late Night explained something to him; if he mentions a web site which doesn't exist, NBC may be held liable for the site's content and NBC is to then purchase the domain name. Conan said Late Night then made the web site, giving it the appearance of a fake porn site.

With http://www.HornyManatee.com now operational, Conan asked viewers to submit pictures to the page. Since that night, Conan has periodically given viewers an "update" on the website's status, mentioning its hit count and several fan submitted images, poems, and other media pouring in. Conan also used the updates as lead ins for special, on-stage Horny Manatee segments. For example, saying he was unsure how to do the poems justice, Conan called on James Lipton to dramatically recite the fan-made poetry. Lipton even danced with the Manatee on air at his own request. The next week, Lipton would appear a second time to do the same. In the third week since Horny Manetee's debut, Conan flew the Pittsburgh, PA-based pop-punk duo Rocket Me Nowhere to New York to perform their tribute song "My Hopeless Manatee."

The last time Conan stated site's hit count, it was "16 million hits" and counting. In an interview with New York Times, O'Brien has also said that he was overwhelmed at the viewer response. As of December 16, 2006, the site has achieved an Alexa website ranking of about 31,000, thirty times the rank for SaveTheManatee.org (about 937,000), to which Late Night is donating some proceeds of its "Horny Manatee" T-shirts offered on the site...

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